backup materials and knowledge-base docs

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+# Deliverable Checklists
+
+## Slides
+- one key message per slide
+- readable from the back of the room
+- backup slides for likely questions
+
+## Poster
+- readable from 4-6 feet
+- visual hierarchy clear
+- QR code or artifact link present
+
+## Promotion
+- one-sentence hook
+- one clear figure or graphic
+- platform-specific tone and length respected