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# Deliverable Checklists
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## Slides
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- one key message per slide
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- readable from the back of the room
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- backup slides for likely questions
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## Poster
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- readable from 4-6 feet
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- visual hierarchy clear
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- QR code or artifact link present
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## Promotion
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- one-sentence hook
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- one clear figure or graphic
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- platform-specific tone and length respected
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